In high-performance sport, the dual career landscape is a complex ecosystem. TWIN recently supported the Belgian organisation Athlete360 in shaping their stakeholder communication strategy.
Founded in 2025, Athlete360 is dedicated to supporting current and former high-level athletes and coaches as they navigate their dual career. The organisation ensures that a sporting pathway serves as a foundation for lifelong success rather than a barrier to it. By providing tailored career, mental, and transition coaching, Athlete360 acts as a specialized bridge between the sporting arena and the professional world.
Targeted outreach
While Athlete360 excels at career guidance, the primary challenge often lies in “connectability”—ensuring the value of dual career support is clearly understood across diverse sectors and target groups of the offered services.
Based on a thorough analysis of the organisation’s current messaging, our consulting focused on helping Athlete360 ground their communication efforts. During a targeted online session, the team received a tailored dual career communication toolkit that adapts systemic theoretical frameworks into actionable strategies. This resource enables Athlete360 to systematically evaluate their outreach and implement precise, strategic improvements.
By refining these communication channels, Athlete360 is better equipped to advocate for the athletes they serve. We are delighted to support them in this mission, ensuring Belgian athletes can pursue excellence in both sport and life without compromise.
